The first dedicated FM radio station for the lesbian, gay, bi and transgender communities, Gaydio, is set to take spot advertising and sponsorship by the end of July, as it bids to compete with digital station Gaydar. Gaydio will offer targeted spot ads, sponsorship, event partnerships and online display and bespoke ads for local and national advertisers wanting to reach a LGBT audience in Manchester on FM, and nationally online. As part of the Manchester Airport partnership, Gaydio is to produce a monthly travel show that will feature destinations accessible from Manchester Airport, and will report on issues relevant to the LGBT community. Ian Wallace, founder and business director of Gaydio, said: "We made a decision not to take spot ads initially, to make sure we get everything right and give listeners a chance to sample the station.
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