If there was any doubt women were being groped at clubs, an ad agency has created a 'smart dress' embedded with sensors that register pressure from touch - you know, so we can know for sure. Produced by the Brazilian agency Ogilvy Sao Paulo, in partnership with Schweppes, the dress tracks how often women get groped. It's the latest example of post- MeToo brand wokeness. For the campaign, three women wore the the wifi-enabled dress to a nightclub in Brazil. When the women were subjected to unwanted touching, the area of dress where they had been touched lit up on a screen in a control centre outside. This is not surprising - a video that accompanies the campaign starts with the statistic that 86 per cent of Brazilian women have been harassed in nightclubs.
This Study on Women Getting Groped in Clubs Will Make You Sick
Smart dress shows how often and where women are groped in clubs | SHEmazing!
If you've ever been to a club—like, ever, even once—you are not going to be shocked to hear that women get a lot of unwanted, aggressive attention. But when you read the findings of this study on how often and why it happens, it might make you feel downright sick to your stomach. A new study sent trained observers to visit more than bars and clubs a total of 1, times. On the visits, they observed 1, incidents of aggression, 25 percent of which were sexual in natural. Of the sexually aggressive incidents, 90 percent of cases involved a male aggressor and a female target. And the remaining 10 percent involved a combination of men harassing men, women harassing men, and women harassing women.
Smart dress shows how often and where women are groped in clubs
Clubbing and bar hopping with the girls can be one of the best parts of the weekend, but one thing that is certain to ruin an evening out is lecherous men. Despite the fact that women have campaigned for hundreds of years for equal rights and respect, some men still seem to think that women are mere decorative aspects of a night out, and objectify them to the point of groping and harassment. It seems that some men are still completely in denial about the issue of sexual harassment in social settings, despite women vocalising their protest to it in the wake of the MeToo movement. One man interviewed outside the club said: 'Who will go out on a Thursday night to just dance? The fascinating thing about this is how people can watch this and turn around to claim that the problem is exaggerated or doesn't really exist.
By Emma Barnett , Women's Editor. How should a woman react when a man keeps grabbing her backside in a public place against her will? Sick of being groped in nightclubs? Brixton beckons. The ugly face of clubbing.